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pastel collections

PROFESSIONAL WORK

Pastel Collections is a children’s clothing company based in Brooklyn. Lead in designing the branding collateral; Fall 2020 catalog, printed signs, email campaigns, textile patterns, and content creation for social media.

+ Publication Design + Illustration +Animation +Creative Direction +Advertising + Website Design +Content Creation + Copy writing

CONTENT CREATION

CATALOG

The Pastel Collection Fall 2020 Catalog. The 60-page brochure was not permitted to use any imagery of children models. Used critical and problem-solving skills to design a catalog in a visually pleasing way with only images of the clothing lay flats.

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SOCIAL

Increased Instagram following and engagement through strategic content creation and ad boosting. Collaborated with company CEO/Founder to create a consistent brand voice by designing original illustrations, animations, holiday signs, editing RAW images, and writing original copy.

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TEXTILE