Pastel Collections is a children’s clothing company based in Brooklyn. Lead in designing the branding collateral; Fall 2020 catalog, printed signs, email campaigns, textile patterns, and content creation for social media.
The Pastel Collection Fall 2020 Catalog. The 60-page brochure was not permitted to use any imagery of children models. Used critical and problem-solving skills to design a catalog in a visually pleasing way with only images of the clothing lay flats.
SOCIAL
Increased Instagram following and engagement through strategic content creation and ad boosting. Collaborated with company CEO/Founder to create a consistent brand voice by designing original illustrations, animations, holiday signs, editing RAW images, and writing original copy.